Red wine losing appeal in Russia

White and rosé are now preferred, the food quality regulator has said

© Getty Images / Manuta

According to Protasov, the trend is strong with regard to both domestic and imported wines.

In general, according to Protasov, Russians have started to buy more domestic wines. He noted that the product range and output volumes of Russian wineries have been growing significantly over the past several years, especially with regard to small and medium-sized enterprises.

A survey conducted by NAFI Analytical Center on behalf of the Russian Agricultural Bank, Rosselkhozbank, showed last month that up to 70% of Russians prefer domestic to imported wines in all categories from sparkling to stiff wines. Nearly half of the respondents (48%) believe that the quality of Russian wine has improved over the past year, and 27% said they plan to buy products from Russian winemakers more often.

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